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viernes, 20 de agosto de 2010

Comunication? Really?


 
Welcome! to a new blog dedicated to fashion, but not just clothes and shoes in the basic esthetic point of view but the meaning and phycology that is behind a society and the individuals that wear it. Since what they dont know is that behind thoes clothes there is COMUNICATION. A key word to understand people. Clothes are our personal AD. We dress up in most cases for somebody else, whether its our boss, boyfriends, friends, or the unknown guy on the street that gives us a complement, a double look and a direct and firm stare jajajaj Creepy... but true. We comunicate every time we dress and suit up.

Why a blog? Because i needed to speak up while undergoing my personal search for invididualism. Since clothes is one of my most creative and questionable passions i have to look for explanations and most importantly i get to question everything that i see, in a world were combination is not judged and originality is admired. Quoting a famous filosopher... "There are as many realities as perspectives" and therefore nothing must be rejected...well... right away.
Since what we, people living in a society, are not aware is that we live in a sleepy state, were automatization and habits take place to give us confort and security... from the coffee we take in the morning, to the same streets we walk, and even the same bus stop. So fashion works as a rupturistic wave of creativity that tries to innovate every time and break that sheep-like state of security. The contradictory thing about living in society and specially the Argentine society (what respects to fashion) is that women here, specially teenagers are determine to catalog themselves into groups, urban tribes, that dress alike! promoted by the idea that if i dont have thoes skinny jeans "i dont belong"... and aparently we have an urge to feel that we belong, to some kind of group even if it means being in a muuu point, one more of the cattle. Which means that we loose our personal vocie... so what is it that determines who we are? and defines what we put on? friends, habits, attitudes, shops?
So focusing on the last suggestion... do we buy because they (the shops and factories) produce? or do shops produce according to the society and the trends?